Website - RON TUCK - SCULPTURE

RON TUCK - SCULPTURE

Why have a website? https://blogs.constantcontact.com/small-business-website/
6/10 customers expect it.
9/10 customers say online reviews influence their decision.
You are in control of messaging.
Much cheaper than mailing/invitations for news and events.
Easy and quick once you have overcome fear.
Competitors have them?
Customers shop 24/7.
Google is used by everyone!
Before you start…
What do I want to say? I am a ceramicist, artist, sculptor, hobbyist?
Am I selling? If so, to whom? What/who is my market?
Is there an image that I want to portray? Functional volume production, sculptural commissions?
What is the website going to be? An electronic brochure, a shop? Does the site link to other marketing that I am doing and are they consistent? Branding!
What does anetaregal.com say?
If you have met her, this website is not surprising.
She is an artist, non-functional clay (Oscar Wilde quote). Not a potter, a sculptor who works in clay.
A romantic who wishes to invoke an emotional response.
7 exhibitions last year, some solo some with one other artist.
Masters of Art in Ceramics etc…
7 stockists
In 6 public collections.
Many links to reference sites.
Opening page is current exhibitions and photos.
She doesn’t have time for websites!
Analysis of anetaregal.com
A clean no nonsense site. Artistic but not web-savvy. Memorable. Quirky. Is it missing something?
Easy to navigate.
Works on Windows tablet, Samsung Android phone and PC.
Does not encourage product sales but does encourage further research.
Design is less than basic, and is not visually appealing but is still interesting.
Has direct contact options, email, phone and address.
Change font colour, change links to summary links, widen page.
User Friendly =
Simple, important stuff up front, clean white space, links, no doubt on what button to push.